- MonNew product
Preorders open for next month’s set. Booster boxes, bundles, and a prerelease seat reminder. - TueCard spotlight
Staff pick: the commander half the Tuesday table is building around. - WedCommunity
Show us your playmat. Reshares from regulars, tagged and thanked. - ThuSales & promos
Sleeves and deck boxes 20% off through Sunday. - FriEvents
FNM tonight, 6:30 PM. Eight seats left. Pod sign-ups in Discord. - SatEvents
Prerelease Saturday. Doors at 10. Bring a friend, get a promo pack. - SunCommunity
Weekend recap: top decks, best pulls, Discord shout-outs.
Game stores · Comic shops · Collectibles
Marketing built for your community
Social, email, events and local search for specialty retailers, run by people who have worked the counter. Your regulars already love the store. We help everyone else find it.
Monthly packages from $300 · No long-term lock-in
Why a specialty agency
We grew up in it
Generic agencies post stock photos and “Happy Monday!” Your customers can tell. HMU plans around the things that actually bring people through your door.
Release calendar first
Prereleases, set launches, new comic Wednesdays and restocks drive the plan. Content lands when your customers are deciding where to buy.
Events fill seats
FNM, Commander nights, sealed events and signings get their own promotion cycle, from announcement to recap.
Community, not reach
Discord, regulars and local players are the audience. We build the loyalty that keeps people buying locally instead of online.
Services
Everything a store needs to be seen
Bundled into a monthly package, or picked from the services menu when you only need one thing done well.
Social media
Facebook, Instagram, TikTok, YouTube and X, planned around your events and releases.
- Plan (content calendar) $100/mo
- Plan + Create $175/mo
- Plan + Create + Post $250/mo
Email marketing
Lists that grow at the register and newsletters people open.
- Setup $150
- 2 emails a month $125/mo
- 4 emails a month $200/mo
Events
Tournaments, release nights and sales promoted across every channel you use.
- Single event $75
- Up to 4 events a month $200/mo
- Email blast add-on $25/event
Google & listings
Show up when someone searches “game store near me.”
- Google Business Profile setup $100
- Google Business Profile management $75/mo
- Listings cleanup & sync $150
Paid ads
Google and Meta ads aimed at players near your store, with a budget you set.
- Campaign setup, per platform $150
- Management, one platform $175/mo
- Management, Google + Meta $300/mo
Online Presence Audit
Not sure where to start? A full review of how customers find your store online, with a prioritized fix list.
- One-time price $300
- Credited toward month one with a package
Start here
Online Presence Audit
A full review of how customers find and see your store online, with a written plan for what to fix first.
- Google Business Profile, website and social accounts
- Name, address, phone and hours across the web
- Review and reputation snapshot
- Your top 5 quick wins to act on right away
One-time price
$300
Sign a monthly package and the full $300 is credited toward your first month.
Monthly packages
Pick a shelf
Priced for shops that run on tight margins. No long-term contracts: cancel any time with 30 days’ notice.
Every package has a one-time $400 setup fee, which covers your 30-day onboarding. Package posts are designed using your existing branding, and all photos and video are provided by your store. One-time setups (website, Discord server, ad accounts, logos) are billed separately from the services menu.
How it works
From first call to first report
Strategy call
A free 30-minute call about your store, your regulars and what you want more of.
Audit
We review your whole online presence and hand you a prioritized fix list.
Plan
A content calendar built around your events, releases and promotions.
Run & report
We post, promote and send a plain-English report every month.
HMU
Gen X says
Hit Me Up. Reach out, let’s talk.
The internet says
Hold My Unicorn. Watch this.
Both are true here. Approachable when you call, and ready to show what your store can do.
About
We’ve worked the counter
We’ve managed retail stores since the 1990s, so we know what a slow Tuesday feels like and what a packed prerelease is worth. Our background includes running social media for a game store, training businesses on digital marketing for Google, and advising hundreds of independent retailers on their advertising.
We’re part of the community we market to. When you call, you talk to people who play the games, read the comics and know what your regulars care about, not an account manager reading a script.
Hit us up
Tell us about your store. We’ll reply within one business day to set up a free 30-minute strategy call.